Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments?
Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news?
Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the community?
Wouldn’t it be nice if you were called as a source when stories were written about recent developments in your practice area?
Wouldn’t it be nice if your clients, referral sources, and colleagues quickly thought of you when asked for recommendations for someone like you?
Journalists Won’t Always Remember You
Of course, it would be nice, but human beings are who they are. They don’t always remember that you are who you are and that you have the talent they need or want.
They have a lot of people to remember. They have a lot of assignments on their desk.
This is why you need to take control of your message.
Become Your Own Publisher
You need to become your own publisher and media source. Don’t wait around for others to write about you, or to include your name in stories about matters you know they should know you are connected to because you’ve been working on them so hard for so long.
3 Ways You Take Control Of Your Own Message
- Make sure you are commenting on social media posts that others are discussing. This subtly shows your knowledge. If it is someone you perceive to be a competitor, be careful about not hijacking their posts as that can come across as a bit desperate and inconsiderate. Choose wisely.
- Make sure you have an updated bio on your website and a robust profile on LinkedIn so there is no question what you do. If you use other social media, make sure those profiles are updated, too. Don’t forget that media spend time searching Twitter for sources.
- Make sure you are regularly writing articles and blog posts that demonstrate your passion for those topics your clients care about. Few practices demonstrate your deep knowledge more than covering it on a regular basis. Content like this lives on even after social media posts float away into the algorithmic abyss.
Be your own media and publisher. Don’t wait for anyone else to tell your story.
Don’t wait to be chosen.
Until next time…
My LinkedIn Course For Lawyers Is Opening!
While you’re here, I want you to know that registration for “LinkedIn Course For Lawyers” is a few days away from opening! I am excited about this as it has been in the works for more than 5 years. I haven’t been working on it that long (that would be silly), but I’ve been planning on doing it for that long.
I will open registration for Founding Members at a special Founding Member price for about a week, then I will not offer the course again for a while because I will be working closely in live and recorded training with my students and other consulting clients to help them turn LinkedIn into the reputation, relationship, and business development tool that it is.
I hope you and your colleagues will join me there. Here is where you can find additional details about LinkedIn Course For Lawyers.
Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers and legal marketers grow by integrating all marketing disciplines in order to establish relationships and grow their practices. Also known as the LinkedIn Coach For Lawyers, she is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social and digital media strategies that cut through the clutter and are more relevant to their current and potential clients. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.
As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, livestreaming, and Zoom and virtual presentation strategy and training. She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.
If you would like to reserve time to begin talking strategy or think through an issue you are having, you can do that here.