Below you'll find a list of all posts that have been categorized as “Video Marketing”
I talk a lot about using video as a differentiator, and as a way to accelerate the know, like, and trust factors your clients need and want. Voice and video bring you to life and cause people to feel like they already know you, or know you better. Working in this voice and video space as an advisor, I know …
You’re finally on-board, interested, and maybe even a little excited about hosting a webinar or other online event. Intuitively, and maybe even competitively, you know you need to be “out there.” You’re ready! Well, before you take one more step, there’s something you need to do first or your event could be a flop. Let’s discuss. Listen, Then Download The …
You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …
The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to …
Welcome back! This is Video Tip #2 that will address how to look better when you are on camera by understanding where to place your eyes and your head for maximum impact and connection with the audiences you are talking to when on video. If you haven’t seen Video Tip #1, you can find that right here. If we haven’t …
![[VIDEO TIP #1] One Quick & Easy Way To Look Better On Camera](https://i0.wp.com/www.myrlandmarketing.com/wp-content/uploads/2020/08/VIDEO-TIP-1-One-Quick-Easy-Way-To-Look-Better-On-Camera.png?fit=862%2C431&ssl=1)
Now more than ever, you are being called upon to meet and present on camera virtually. You might also be interested in creating pre-recorded and live video for marketing and business development purposes. Because you are not physically able to meet with every client and potential client you would like to, not to mention referral sources, media, bloggers, and conference …
Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to …
Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often …
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! …and here is today’s Myrland Marketing Motivation video recording from Periscope. The week starts, and before you know it you are confronted by hundreds of emails, phone calls, deserving clients, family and other distractions, both good and bad. I …
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …