Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to …
#LMA19 – My LMA Annual Conference Recordings and Interviews
Welcome! This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it! I’ll Add …
Are Lawyers The Only Ones Qualified To Manage Law Firms?
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers. The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms …
From Michael Avenatti To Frank Aquila: Control Yourself On Social Media
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me. Is It Okay To Publicly Call People Out on Social Media? The 1st was in a group …
Coverage From #LMA19, The 2019 Legal Marketing Association Annual Conference
Looking for new posts summarizing the #LMA19 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks! It’s time! If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to …
Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want To Get In Trouble When conducting social media training, a common concern I run across has to …
You Damage More Than Your Own Personal Brand With Bad Online Behavior
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …
Lawyers, Thinking About Podcasting? I Have An Idea For You.
If we’ve spent much time together in the last few years, you know that I am bullish on voice marketing. This can come in a number of ways, but my choices at this time are podcasts and Alexa Flash Briefings. In February, I launched an Alexa Flash Briefing that can be subscribed to on Alexa-enabled devices from Amazon, and I’m …
Don’t Dread It. Do It!
As I write this, it’s Monday. By the time you read this, it could be Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. It really doesn’t matter. What I want to ask you about is today. Are you going to DREAD it, or are you going to DO it? *[Note: If you prefer seeing the video format of this post, I …
Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. I like and respect this survey and always reference it when …