How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected that person’s business card. I …
Lawyers, What Kind Of Content Should You Create?
Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …
Lawyers, Does It Really Matter What Other Law Firms Do?
If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …
6 Keys To A Successful Law Practice
In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice. How To Tell If Your Practice Is Going To Be Successful The success of your legal practice is going to depend on several things but one of the most …
Lawyers, This Approach Can Backfire On You
Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to …
#LMA19 – My LMA Annual Conference Recordings and Interviews
Welcome! This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it! I’ll Add …
Are Lawyers The Only Ones Qualified To Manage Law Firms?
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers. The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms …
From Michael Avenatti To Frank Aquila: Control Yourself On Social Media
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me. Is It Okay To Publicly Call People Out on Social Media? The 1st was in a group …
Coverage From #LMA19, The 2019 Legal Marketing Association Annual Conference
Looking for new posts summarizing the #LMA19 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks! It’s time! If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to …
Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want To Get In Trouble When conducting social media training, a common concern I run across has to …