As I write this, it’s Monday. By the time you read this, it could be Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. It really doesn’t matter. What I want to ask you about is today. Are you going to DREAD it, or are you going to DO it? *[Note: If you prefer seeing the video format of this post, I …
Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. I like and respect this survey and always reference it when …
After Seeing The Movie RBG: Do We Need New Role Models?
This post isn’t about politics as I rarely do that in public spaces, but rather about our choices of role models, and who I wish adults and children would point to more often as heroes. I swelled with pride for the legal profession I choose to serve, as well as all kinds of other emotions last night as I watched …
Lawyers: General Counsel Beg For Billing Changes
I just finished reading an article by Kristen Rasmussen on Law.com’s Daily Report about Peter Carter, Delta’s Executive Vice President, Chief Legal Officer, and Corporate Secretary who, along with other top lawyers from Fortune 500 companies, made a plea for lawyers to figure out project-based billing. Peter, a former partner at Dorsey & Whitney LLP, was on a panel at the …
#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1
As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend. This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, …
The Day Happiness Came To #LMA18 [Opening Session]
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness. What Does This Have To Do With Legal Marketing …
How To Maximize Your #LMA18 Annual Conference Experience
Some of you may know I recently attended #SMMW18, the 2018 Social Media Marketing World conference, which I really enjoyed because it was full of over 4,000 people who share my passion for all things social and digital media, and marketing strategy. This year, I spent some time with my mostly online (now offline, too) friend, Jen Lehner, of Jen …
Coverage From #LMA18, The 2018 Legal Marketing Association Annual Conference
It’s time. The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have: Over 1500 business of law professionals From 20 countries Representing 46 out of 50 states All 8 LMA governing regions With titles of Director, …
There’s Hope For LinkedIn Groups … I Hope!
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. NOTE: If you would rather read, …
Mark Zuckerberg Announces Major News Feed Changes
If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in …