Below you'll find a list of all posts that have been categorized as “All Posts”
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can connect the dots to this person, then accept the invitation. …
One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer …
These times can be challenging for client and business development. We’re in-person, then we’re not. We’re scheduling events, then we’re canceling them. We’re working remotely, but only sometimes. When you are trying to connect with clients and potential clients, what are you supposed to do that is worth your and their time and resources? How are you supposed to connect …
I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …
At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …
Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …
In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. Is It Safe? We want to make sure it’s safe out there. We want to make sure that someone else …
You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …
Dreamers, doers, and deliberators…you need all of these parties, plus one more, at the table to survive what we have and are going through right now. Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender …
When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let’s discuss that because there’s another side to this discussion you need to …