You know you need one. One what? A marketing plan, of course! As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not. A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind. I was reminded of …
REFERRAL RECOGNITION PROGRAM
Good Monday Morning! Let’s talk about referrals. Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. How do we make sure we keep referrals coming? There are many ways, but I will tackle a couple here today: First, make sure you are doing great work. Be someone …
HOW TO MARKET IN A STRAINED ECONOMY
This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?” Here are my thoughts: It depends on how much firms are currently spending on marketing. If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell …
PERSISTENCE
Hello Everyone: I heard a great message this morning about persistence, about pressing on, or as Lewis & Clark wrote in their journals, “proceeding on” in their journey to discover new lands, people and ways of life and living. Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant or anyone who is faced …
IT ALL COMES DOWN TO TRUST
Thursday was another great day at the LMA Conference in Los Angeles. Even though I was 3 hours off on my internal clock, and it is the middle of the night, I have a few thoughts to share with you that I think you and your firm might find useful. They have to do with your clients and what they want from your firms …
LMA CONFERENCE: A GREAT START IN LOS ANGELES
ENPNMEUTA448 For those of you who were not able to come to the conference this year, I am truly sorry as there is so much here that is worthwhile, and that keeps all of us as legal marketers more valuable to our internal and external clients. For you, and for those who are coming to the conference but were not …