REFERRAL RECOGNITION PROGRAM

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Referral Recognition 2 Comments

Good Monday Morning!
Let’s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming?
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  Be someone who is easy …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell each of these …

PERSISTENCE

Nancy Myrland All Posts, Training in Client Service and Business Development/Sal 1 Comment

Hello Everyone:
I heard a great message this morning about persistence, about pressing on, or as Lewis & Clark wrote in their journals, “proceeding on” in their journey to discover new lands, people and ways of life and living.
Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant or anyone who is faced with helping …

LMA CONFERENCE: A GREAT START IN LOS ANGELES

Nancy Myrland All Posts Leave a Comment

ENPNMEUTA448
For those of you who were not able to come to the conference this year, I am truly sorry as there is so much here that is worthwhile, and that keeps all of us as legal marketers more valuable to our internal and external clients.
For you, and for those who are coming to the conference but were not able …