In Times Like These, How Can You Connect With Your Clients?

In Remote Times Like These, How Can You Really Connect With Your Clients?

Nancy Myrland All Posts, Business Development/Sales, Coronavirus Communications Center, Networking Leave a Comment

These times can be challenging for client and business development. We’re in-person, then we’re not. We’re scheduling events, then we’re canceling them. We’re working remotely, but only sometimes. When you are trying to connect with clients and potential clients, what are you supposed to do that is worth your and their time and resources? How are you supposed to connect …

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Client Service and Retention, Lawyers, Videos Leave a Comment

I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …

Do Associates, Partners, and Senior Partners Need To Focus On Networking?

Do Associates, Partners, and Senior Partners Need To Market Themselves?

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing Leave a Comment

Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …

Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy Myrland All Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …

Law Firm Management You Need These 4 Groups On Your Pandemic Advisory Team

Law Firm Management: You Need These 4 Groups On Your Pandemic Advisory Team

Nancy Myrland All Posts, Coronavirus Communications Center, Crisis Management, Law Firms, Management Leave a Comment

Dreamers, doers, and deliberators…you need all of these parties, plus one more, at the table to survive what we have and are going through right now. Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender …

Lawyers, You Might Be Surprised How Clients Choose You

Lawyers, You Might Be Surprised How Clients Choose You

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let’s discuss that because there’s another side to this discussion you need to …

If You Are Really Uncomfortable Being On Video, I Have A Plan For You

If You Are Really Uncomfortable Being On Video, I Have A Plan For You

Nancy Myrland All Posts, Video Marketing Leave a Comment

I talk a lot about using video as a differentiator, and as a way to accelerate the know, like, and trust factors your clients need and want. Voice and video bring you to life and cause people to feel like they already know you, or know you better. Working in this voice and video space as an advisor, I know …

Lawyers Here's How To Answer This Uncomfortable Client Question

Lawyers, Here’s How To Answer This Uncomfortable Client Question

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How …