Coverage From #LMA19, The 2019 Legal Marketing Association Annual Conference

Nancy Myrland #LMA19, All Posts, Legal Marketing Association, LMA Leave a Comment

It’s time!
If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to see around 5,000 social and digital media friends at Social Media Marketing World in San Diego in March, but I also get to attend the largest professional family reunion of over 1500 smart …

Lawyers, Protect Client Confidentiality When Using Social Media

Nancy Myrland All Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …

Lawyers, Thinking About Podcasting? I Have An Idea For You.

Nancy Myrland All Posts, Podcasts & Recordings Leave a Comment

If we’ve spent much time together in the last few years, you know that I am bullish on voice marketing. This can come in a number of ways, but my choices at this time are podcasts and Alexa Flash Briefings. In February, I launched an Alexa Flash Briefing that can be subscribed to on Alexa-enabled devices from Amazon, and I’m …

Don’t Dread It. Do It!

Nancy Myrland All Posts, Motivation Leave a Comment

As I write this, it’s Monday.
By the time you read this, it could be Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday. It really doesn’t matter.
What I want to ask you about is today.
Are you going to DREAD it, or are you going to DO it?
*[Note: If you prefer seeing the video format of this post, I will post a link …

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Nancy Myrland All Posts, Content Marketing, Research, Social Media Leave a Comment

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …

Lawyers: General Counsel Beg For Billing Changes

Nancy Myrland All Posts, Alternative Fee Arrangements, Client Service and Retention Leave a Comment

I just finished reading an article by Kristen Rasmussen on Law.com’s Daily Report about Peter Carter, Delta’s Executive Vice President, Chief Legal Officer, and Corporate Secretary who, along with other top lawyers from Fortune 500 companies, made a plea for lawyers to figure out project-based billing.
Peter, a former partner at Dorsey & Whitney LLP, was on a panel at the National …

#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1

Nancy Myrland #LMA18, All Posts Leave a Comment

As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend.
This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives
Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, Inside Counsel …

The Day Happiness Came To #LMA18 [Opening Session]

Nancy Myrland #LMA18, All Posts Leave a Comment

 
We officially kicked off the LMA Annual Conference today in New Orleans talking about happiness with Catherine A. Sanderson, Ph. D. Catherine’s keynote, which she prefers to call a “talk” (because “who calls someone to have a keynote with them” when they care about them?) was titled The Science of Happiness.
What Does This Have To Do With Legal Marketing Professionals and …