Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way.
Well, I go through this from time-to-time, so I imagine you have, too.
(Special Note: Don’t miss …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice.
How To Tell If Your Practice Is Going To Be Successful
The success of your legal practice is going to depend on several things but one of the most important is …

Lawyers, This Approach Can Backfire On You

Nancy Myrland All Posts, Podcasting, Video Marketing Leave a Comment

Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you.
Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever …

#LMA19 – My LMA Annual Conference Recordings and Interviews

Nancy Myrland #LMA19, All Posts, Crisis Management, Podcasts & Recordings Leave a Comment

Welcome!
This is the page where I will post Alexa Flash Briefings with interviews and updates I create during the 2019 Legal Marketing Association Annual Conference, affectionately referred to by its hashtag, #LMA19. I couldn’t wait, so the first one is already posted below in the pretty purple audio player with the green button. You can’t miss it!
I’ll Add New Updates …

Are Lawyers The Only Ones Qualified To Manage Law Firms?

Nancy Myrland All Posts, Business of Law, Law Firms, Management Leave a Comment

It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers.
The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t …

From Michael Avenatti To Frank Aquila: Control Yourself On Social Media

Nancy Myrland All Posts, Social Media Leave a Comment

We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications.
3 recent instances brought this to mind for me.
Is It Okay To Publicly Call People Out on Social Media?
The 1st was in a group on Facebook. It …

Coverage From #LMA19, The 2019 Legal Marketing Association Annual Conference

Nancy Myrland #LMA19, All Posts, Legal Marketing Association, LMA Leave a Comment

Looking for new posts summarizing the #LMA19 conference? Head down to the green headings below for new content added regularly. Don’t forget to let me know if I’ve missed anything, okay? Thanks!
It’s time!
If you know me, and even if you don’t, about this time of year, I begin to get very excited. Not only do I get to see around …

Lawyers, Protect Client Confidentiality When Using Social Media

Nancy Myrland All Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …