Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …
Without Building Relationships, This Is All A Waste.
BUILD RELATIONSHIPS, NOT THINGS. As part of a discussion taking place in a private Facebook group I’m in for members of a course taught by Carrie Wilkerson and Paul Evans, a co-member expressed her appreciation to Paul and Carrie for the reminder they gave in their materials that what everyone should be focusing on is building relationships not things. Paul …
ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011
About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011” on his blog Global Neighbourhoods. One of his predictions that resonated with me at the time was Number 9. Shel wrote: “The Chinese government will accelerate its suppression of free speech on the Internet. Simultaneously, more Chinese people will bypass the government censors. It will …
2 Truths About Social Media – Part One
A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next post, but today let’s talk about …
Please Don’t Tape My Mouth Shut
Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature. From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision. Why? …