What Is Inbound Marketing For Lawyers?

Nancy MyrlandContent Marketing, Inbound Marketing, Marketing Strategy 2 Comments

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: …

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Nancy MyrlandAll Posts, Content Marketing, Social Media 2 Comments

WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones. This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is …