It’s That Time Again! As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29. I always look forward to the LMA Annual …
Breaking: Social Media Comes of SCOTUS Age
On Monday, February 27, 2017, during oral arguments in Packingham v. North Carolina, a case involving First Amendment rights of free speech pertaining to the use of social media by former sex offenders in North Carolina, United States Supreme Court justices expressed opinions of social media that show it has come a long way toward being considered mainstream communication. There appears to …
Lawyers, Is Social Media Worth It? You Decide.
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
Lawyers, What Are You Waiting For?
The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis. “This was a major case. Why didn’t anyone pick it up?” “I’ve been doing this long enough that they should know to come to me for a comment …
Lawyers, Can We Please Talk About Auto Direct and Private Messages?
Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking. Keep those hands up if you instantly formed a negative opinion of that person in your mind. Keep it up if you thought or said something …
Lawyers, It’s Time To Stack The Deck In Your Favor
Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, …
#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both! Today’s question was posted in a legal marketing group I am a part of on Facebook. …
#LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! One of the questions I am often asked is: “What tone should I use when I post in …
Bloggers: Let Your Content and Your Readers Breathe
Everyone Is Becoming A Publisher We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one Posts on LinkedIn Updates on …
General Counsel: “Lawyers, Know My Business”
Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, …