I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …
Ladies & Gentlemen, Welcome To Broadcast, I Mean Social, Media {{SIGH}}
I’ve been around long enough to have witnessed the beauty of advertising on broadcast media when broadcast media was all we had. I cut my teeth in a heavily promotional environment at Time Warner Cable, where I spent nearly 10 years in marketing management, where we used existing tools such as radio, TV, direct mail, telemarketing, door-to-door sales, outdoor (billboard), …