Take a moment and read this quote. It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences. “The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss …
A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.
I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …
Social Media: Change Is The Norm. Flexibility Is A Requirement.
A week or so ago, my Social Media friend, attorney Brian Cuban, posted a link on his Facebook wall, leading to a Facebook story on FoxNews.com where a journalist prognosticated about the Social Networking site, saying it will disappear in less than a decade. The author shared that: “Facebook’s success will be short lived, according to one Wall Street analyst, predicting the …
WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY
This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs. It was titled The Facebook Investor You Never Want To Become. Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells …
SOCIAL MEDIA: DO YOU HAVE WHAT IT TAKES?
In 2010, we saw the awareness of Social Media rise among firms, and the acceptance of Social Networking became more common. However, it’s important to remember that the use of Social Media is still in its infancy. This means that we are still learning and testing best uses, methods, approaches and tools to figure out how they best fit our …
Personal Branding In The Age of Social & Digital Media
To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …
SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?
A suggestion many give when asked how to use Social Media is: “Just be yourself, and it will all work out.” The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right? We’ve been doing it for years. It’s second …
SHOULD YOU BE USING SOCIAL MEDIA?
There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business. It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people …
THERE WILL ALWAYS BE A REASON
There will always be reasons NOT to start something. Can you relate to any of these? I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don’t know where to start. I will not take the time to start a blog because I just …
SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?
This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media. In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the concept of Social Media. …
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