ARE MARKETING CLIFFS AS DANGEROUS AS FISCAL CLIFFS?

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

A Little History
We are all aware of the term “fiscal cliff” these days because of the tax and spend cuts and increases that have loomed large over Washington, DC, and the rest of the United States the past several months.
I won’t bore you by rehashing all of the details because you can find 717 million results if you Google the …

IS YOUR MARKETING MUSCLE FIT?

Nancy Myrland Marketing Strategy 1 Comment

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Stick with me.  This makes sense.  I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere.  In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …

FIRM LEADERSHIP: PLEASE STOP IT!

Nancy Myrland All Posts, Marketing Strategy 14 Comments

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what the norm is in the …