If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …
From Michael Avenatti To Frank Aquila: Control Yourself On Social Media
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications.
3 recent instances brought this to mind for me.
Is It Okay To Publicly Call People Out on Social Media?
The 1st was in a group on Facebook. It …
Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …
You Damage More Than Your Own Personal Brand With Bad Online Behavior
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …
Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …
There’s Hope For LinkedIn Groups … I Hope!
In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button.
NOTE: If you would rather read, you …
Mark Zuckerberg Announces Major News Feed Changes
If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.
Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; …
LinkedIn and Microsoft Announce New Windows 10 App
LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.
LinkedIn Rolls Out A New Windows 10 App
This morning, …
Lawyers, Is LinkedIn A Waste Of Your Time?
LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes.
Search Implications
Google loves LinkedIn, …
Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference
It’s That Time Again!
As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29.
I always look forward to the LMA Annual Conference because …