You can’t expect your LinkedIn profile to do all of the heavy lifting for you. You might be surprised to read that from me because you know me as an active LinkedIn trainer and coach, but this next point is important. Networking Is A Contact Sport When it comes to reaching the right people at the right time with the …
Are You Tempted By Clubhouse and Other Bright, Shiny Social Media?
Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. It is one of the fastest-growing apps in at least a century…okay, maybe not really a century because there weren’t apps then, right? At the time of this podcast recording, …
Lawyers, Should You Automate LinkedIn Activity?
Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These are not real conversations, but machines and bots that represent you. People are busy, so I understand why it might be tempting to automate activity on social media. I have strong …
Lawyers, In Addition To Being Smart, You Need These 4 Characteristics
Today, we are going to talk about 4 important characteristics lawyers need to have to be successful. If you would like to listen to this in audio form, you can click on the green play button below or click here to listen to the podcast. If you are more of a reader, I have transcribed the podcast below the player. …
Coronavirus (COVID-19) Communication: How Should Attorneys and Staff Use Social Media During This Crisis?
What you post on social media is public. Even when you set your post to private, there is no guarantee of privacy (hello screenshots). A question came up today that revolved around how to communicate caution to attorneys and staff about how they use social media during this time. There Is No Blueprint. Let’s Design One. I get it. Emotions and …
Are Younger Lawyers Naturally Better At Social Media?
Are digital natives, those who were born in an era when electronic devices were prevalent and in their hands from the moment they were old enough to hold them, better equipped in this current era of social and digital media? Let’s take a few minutes and discuss that because I can shed a little light on the differences between digital …
The 3 Main Reasons Lawyers Should Use LinkedIn
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn? You might have seen the notice in a LinkedIn email or on the app itself. Maybe you collected that person’s business card. I …
Lawyers, Does It Really Matter What Other Law Firms Do?
If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …
From Michael Avenatti To Frank Aquila: Control Yourself On Social Media
We have issues with behavior on the Internet, and on social media specifically. Some people just don’t think before posting, or they don’t care and they go for it, not thinking about the ramifications. 3 recent instances brought this to mind for me. Is It Okay To Publicly Call People Out on Social Media? The 1st was in a group …
Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships. I Don’t Want To Get In Trouble When conducting social media training, a common concern I run across has to …