Because I know you’ve been sitting around, waiting for yet another industry term to become familiar with, I thought I’d introduce you to one you might not have heard yet.
Social Echo
PR Newswire coined the term “Social Echo” to describe
“the powerful reverberation around brands that occurs through [the millions of] conversations in the social networks and communities where people gather today.”
In …
5 LESSONS FOR RIDING THE SOCIAL MEDIA ROLLERCOASTER
The conversation that revolves around Social Media, and Marketing overall, is evolving. Many are becoming more sophisticated in their study and use of these communication tools, but many are not.
Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the concept of …
SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?
Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …