Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them. Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day. …
HOW TO USE TWITTER TO CREATE BETTER PRESENTATIONS
Last week I was fortunate enough to take part in the third, and final, Social Media webinar in a series sponsored by ILN, or the International Lawyers Network, for its members around the world. They’ve hosted these series for the past two years, which have been well-received by members, so I was pleased to be asked by ILN Director of …
Let’s Give ‘Em Something To Talk About
Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from my clients: “My business relies completely on word of mouth.  I don’t need marketing.” It’s hard to believe anyone still says that today, but, alas, they do.  I’ve heard it with my own two ears.  You say …
SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY?
It is interesting how far Facebook has come since Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dorm room in February, 2004. The growth has been nothing short of phenomenal compared to other marketing tools we have seen come and go over the years. Some numbers from Facebook’s press room for you to …