I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx. I will listen to anything and everything Adrian has to say, not only because I like him, but …
Without Building Relationships, This Is All A Waste.
BUILD RELATIONSHIPS, NOT THINGS. As part of a discussion taking place in a private Facebook group I’m in for members of a course taught by Carrie Wilkerson and Paul Evans, a co-member expressed her appreciation to Paul and Carrie for the reminder they gave in their materials that what everyone should be focusing on is building relationships not things. Paul …
THE BEST CLIENT SALES PITCH IN THE WORLD
In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake. We hope we’ll be successful… If only we say just the right thing If only we give them the best brochure we have If only …
WHAT DO YOU REMEMBER?
As Christmas draws very near, my thoughts are drawn to memories of other Christmases. Maybe I’m feeling nostalgic because I’m away from home this year, or maybe I should just be honest enough to say that I’m just a sap every day. Okay, you caught me. It’s a combination of both! Mom and I are watching The Weather Channel, as …
MARKETING: A CONSTANT TAP ON THE SHOULDER
Yesterday I was part of a discussion about how to market a new service a company was thinking about launching. One of the participants commented: “We have one chance to market this new service to our target audience.” Those who know me know that comment got my wheels turning. I then shared the following: “I have a different perspective on …
The Old-Fashioned Way … They Earn It
Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried: “How do they make money? The old-fashioned way…they earn it.” …
TWITTER BASICS – DON’T EVER FEEL DUMB!
I’m a member of a group on LinkedIn called Social Media Marketing. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. I wrote an answer to him, and thought I might as well share it with you too! Important Note: Please keep in mind …