The conversation that revolves around Social Media, and Marketing overall, is evolving. Many are becoming more sophisticated in their study and use of these communication tools, but many are not. Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the …
SOCIAL MEDIA: DO YOU HAVE WHAT IT TAKES?
In 2010, we saw the awareness of Social Media rise among firms, and the acceptance of Social Networking became more common. However, it’s important to remember that the use of Social Media is still in its infancy. This means that we are still learning and testing best uses, methods, approaches and tools to figure out how they best fit our …