Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy MyrlandAll Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …