Happy New Year to you! For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools and techniques change regularly, but for now, these two predictions and recommendations are still at the top of …
Should You Add Video Or A Podcast To Your Blog?
You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …
Lawyers, This Approach Can Backfire On You
Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to …
Lawyers, Thinking About Podcasting? I Have An Idea For You.
If we’ve spent much time together in the last few years, you know that I am bullish on voice marketing. This can come in a number of ways, but my choices at this time are podcasts and Alexa Flash Briefings. In February, I launched an Alexa Flash Briefing that can be subscribed to on Alexa-enabled devices from Amazon, and I’m …
Lawyers, Is Social Media Worth It? You Decide.
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
#LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! One of the questions I am often asked is: “What tone should I use when I post in …