Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy Myrland All Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …

In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made …