Can Your Personal Brand Hurt Your Firm's Brand?

Can Your Personal Brand Hurt Your Firm’s Brand?

Nancy Myrland All Posts, Branding, Personal Branding Leave a Comment

Let’s talk about building your brand within your firm, and what you might want to think about in order for that effort to go as smoothly as possible. Let’s say you are a practicing lawyer within the firm and it’s important to you to be out there and visible and building your brand separate from your firm’s brand. It could …

Personal Branding For Lawyers With Nancy Myrland

Personal Branding For Lawyers: What Do You Want To Be Known For?

Nancy Myrland All Posts, Branding, Personal Branding Leave a Comment

If one of your goals is to become well-known so that your name automatically rises to the top when others have a need for someone who does what you do, there are a few things you can do to make that happen. Allow me to help. Don’t They Know What You Do? It would be nice if your phone just …

Branding vs. Positioning What Is The Difference

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy Myrland All Posts, Branding, Personal Branding, Positioning Leave a Comment

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or what is called positioning. It can be confusing because they are related. They are definitely cousins, but …

Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking. I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time …

Online Behavior Can Damage Your Personal Brand and Your Firm's Brand

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about high-profile law form partner, Francis “Frank” Aquila, who chose to lash out …

In Business and In The Legal Profession, Personal Branding Is Important

In Business and In Legal, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention, Personal Branding Leave a Comment

Do you know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but I also knew there was a slight chance it could go either way. In this situation, it wasn’t the person …