We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person. I think we need to have a conversation about what has changed in this world the past few years, and what you might need to think about. Your Choice: Blog or Podcast? If …
Do Associates, Partners, and Senior Partners Need To Market Themselves?
At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …
3 Ways To Become A Much Better Networker
Have you ever met someone and asked them a question about what they do, or how they are, or what their opinion is about a subject, then find they get so wrapped up in what they are saying that they never stop to say: “How about you? What do you think?” “What about you? What do you do?” “How are …
#LMA17: Conference Networking Tips From Our Friends
We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …
Coverage From #LMA17, The 2017 Legal Marketing Association Annual Conference
It’s That Time Again! As I write this post, well over 1500 marketers and service providers from firms and companies all over the world have begun preparing for a conference that exists solely to help them do what they do better. That conference is the LMA Annual Conference, which is March 27-29. I always look forward to the LMA Annual …
Lawyers, Is Social Media Worth It? You Decide.
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
It’s Official. You’re In Charge!
It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a …
Hey, Where Did All My Online Friends & Connections Go?
Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …
#LMA14: Why Are We Here?
I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet.Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions​, all …
#LMA14: I’m Really Looking Forward To It!
I’m really looking forward to next week! Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course! But this is the time of year that I get excited about. …