Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read. For more on LinkedIn Skills’ Endorsements, you might find these two posts informative: LinkedIn Skills’ Endorsements: What’s Going On? and LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills Nancy Myrland is a Marketing and Business Development Plan Consultant, and …
Twitter: Nice To Meet You Egg
You signed up for this thing called Twitter a while back for one of a few reasons: You weren’t quite sure what to do with it, but you knew you needed to reserve your name so it wouldn’t be taken when you were ready. You were ready to reach out to others that you want to do business with. You …
ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011
About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011” on his blog Global Neighbourhoods. One of his predictions that resonated with me at the time was Number 9. Shel wrote: “The Chinese government will accelerate its suppression of free speech on the Internet. Simultaneously, more Chinese people will bypass the government censors. It will …
GOOGLE PLUS: A LESSON FOR ALL OF US, INCLUDING GOOGLE
Over on Facebook, my friend and colleague, Tim Corcoran, a senior executive with Hubbard One, posted a link to an MSNBC Technolog story about Google+, which stated there was a 60% drop in use after a 1200% surge in users after opening up to the public in mid-September. Tim said: “I joined G+ the first week, but haven’t spent more than 10 minutes there since. …
SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?
Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization. It was written by Joanna Krotz, who writes about small business marketing and management issues. It is is interestingly titled… The Runaway Brand: Who’s Tweeting For You? As a good marketer does, along …
7 STEPS TO SUCCESS IN SOCIAL MEDIA
Identify them. Find them. Follow them. Listen to them. Share them. Talk to them. Help them. Lather. Rinse. Repeat. Thanks to Zazzle.com for the t-shirt image. You can buy it, and many others, right here.
BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT #FBSS10
Mike Stelzner has organized another powerhouse lineup of 22 Social Media visionaries that will keynote and instruct attendees at the 1st annual Facebook Success Summit. It’s not too late to attend the Summit, which takes place online over the next few weeks, as all sessions are archived for your convenience. If you would like more information, visit the SMSS10 website. …
Please Don’t Tape My Mouth Shut
Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature. From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision. Why? …
MARKETING: A CONSTANT TAP ON THE SHOULDER
Yesterday I was part of a discussion about how to market a new service a company was thinking about launching. One of the participants commented: “We have one chance to market this new service to our target audience.” Those who know me know that comment got my wheels turning. I then shared the following: “I have a different perspective on …
WAIT BEFORE YOU MAKE THAT CALL
Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was… “…calling to follow up to see what your interest was as far as social media……” To encourage discussion, I posted a comment about this on Twitter, LinkedIn and …
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