I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: Where do I start? Who do I follow? Which sites should I use? How do I find the time? What should I say once I’m there? How do I sign up …
It’s Official. You’re In Charge!
It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a …
Myrland Marketing Motivation: Why Do You Do What You Do?
Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others. For example, my passion and fulfillment come from my desire to …
Content Marketing…It’s Time You and I Have A Little Talk
I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes. Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described …
In Business and In Legal, Personal Branding Is Important
Do you know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but I also knew there was a slight chance it could go either way. In this situation, it wasn’t the person …
Myrland Marketing Motivation
{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week} Where Are You Right Now? Good or bad, that’s okay. Decide that this moment isn’t right or wrong. It just is. This is where you start again. Right here. Right now. What is it you need to do? Where do you need to go? What do you need to …
Lawyers, Are You Paying Attention To Video?
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …
ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]
Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are: Pricing Process Improvement, and Project Management …and Amar Sarwal delivered a …
Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]
I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings. First, A Little History Many of us who grew …
#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question …