I understand. You’re just too busy to do this marketing stuff. You have “people” who do that for you, right? Oh, wait, you don’t have people and you don’t have time? Great, now it’s really not going to get done. We Have A Problem (Tough Love Alert) No, wait. You have a problem. I can help you through this problem, …
Personal Branding In The Age of Social & Digital Media
To discuss branding in the age of social and digital media, one must first understand what branding is. What Is A Personal Brand? Let’s start with the concept of a brand, which makes the concept of branding intuitive. A personal brand is a set of characteristics, along with your personality and your way of doing business that is evident to …
THE MOST EFFECTIVE SOCIAL MEDIA TOOL YOU NEED IN 2011 IS….
We’ve all read posts and predictions about what’s going to happen to Social Media in 2011. There are many of them, and they are useful to help those who care about marketing, public relations, customer service and all communications stay on top of what’s going on out there, and what we might want to look out for in the new …
IS BEING REACTIVE GOOD MARKETING STRATEGY?
Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me. “Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than …
THERE WILL ALWAYS BE A REASON
There will always be reasons NOT to start something. Â Can you relate to any of these? I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don’t know where to start. I will not take the time to start a blog because I just …