C’mon! It’s Time To Put On Your Big Kid Pants Already!

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy Leave a Comment

I know. I really do. 
You’re just too busy to do this marketing stuff. That’s why you have “people.” They do it for you, right? I understand.
Oh, you don’t have people and you don’t have time? Great, now it’s really not going to get done.
We Have A Problem
No, wait, you have a problem.
When did you grow up to the point that …

BRANDING IN THE AGE OF SOCIAL MEDIA

Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …

THE MOST EFFECTIVE SOCIAL MEDIA TOOL YOU NEED IN 2011 IS….

Nancy Myrland All Posts, Social Media 16 Comments

We’ve all read posts and predictions about what’s going to happen to Social Media in 2011.
There are many of them, and they are useful to help those who care about marketing, public relations, customer service and all communications stay on top of what’s going on out there, and what we might want to look out for in the new year.
We’ve …

IS BEING REACTIVE GOOD MARKETING STRATEGY?

Nancy Myrland All Posts 4 Comments

Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me.
“Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as …