SHOULD YOU BE USING SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people all …

THESE ARE JUST TOOLS

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Social Media 9 Comments

This is the Myrland Marketing Moment I shared yesterday:

Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts and watch video of people …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …

YES, THIS TAKES TIME!

Nancy Myrland All Posts, Marketing Strategy, Social Media 4 Comments

A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo.  Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful.  He also said the marketing consultants he has observed are also telling lawyers …

SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?

Nancy Myrland All Posts, Career Development & Education, Social Media 8 Comments

This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media.
In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the concept of Social Media.  He …

The Best Social Network For Lawyers, or Anyone, Is…

Nancy Myrland All Posts, Marketing Strategy, Social Media 17 Comments

An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important question.  I’ve spent the past …