Below you'll find a list of all posts that have been tagged as “Marketing and Advertising”
Marketing: Past, Present & Future I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present, and future. What really caught my attention is Brian’s …
Remember When? Remember the old days when advertising a product or service used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio, and billboards every month when I was with Time Warner because it made the phones ring. That, along with our door-to-door …
Who among us wouldn’t love to find a marketing tool that would cause our phone to ring with… Lots of clients The right clients in the areas we serve Those who know how to pay their bills Those who LOVE us, I mean REALLY love us Media who want to write about all the wonderful things we do People who …
Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them. Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day. …
The conversation that revolves around Social Media, and Marketing overall, is evolving. Â Many are becoming more sophisticated in their study and use of these communication tools, but many are not. Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the …
Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues. It is is interestingly titled… The Runaway Brand: Who’s Tweeting For You? As a good marketer does, along …
The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about social media, but we’ll deal with 2 of the most important in this series. Here are the 2 Truths: Social media must …
A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next post, but today let’s talk about …
There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business. It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people …