#LMA14: Why Are We Here?

Nancy Myrland All Posts, LMA, LMA 2014 Leave a Comment

I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet.Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions‚Äč, all …

#LMA14: I’m Really Looking Forward To It!

Nancy Myrland All Posts, LMA, LMA 2014 Leave a Comment

I’m really looking forward to next week!
Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course!
But this is the time of year that I get excited about. It is …

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding Leave a Comment

Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …


Nancy Myrland All Posts, Business Development/Sales 3 Comments

In firms everywhere, there are Tums being consumed in mass quantities because attorneys, business development personnel and marketers are nervously preparing for client sales pitches. There are thousands, and sometimes millions, of dollars at stake.
We hope we’ll be successful…

If only we say just the right thing
If only we give them the best brochure we have
If only we re-write our bio …


Nancy Myrland All Posts, Marketing Strategy 14 Comments

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins. ¬†Marketers are asked to research these numbers to find out what the norm is in the …


Nancy Myrland All Posts, Career Development & Education, Networking, Training in Client Service and Business Development/Sal 7 Comments

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Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn’t it a great feeling to know you were born with, or developed, these skills?
Isn’t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish a presentation that seemed to resonate …