A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.

Nancy MyrlandAll Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years.  I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy MyrlandAll Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an …

2 Truths About Social Media – Part Two

Nancy MyrlandAll Posts, Networking, Social Media 10 Comments

The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about social media, but we’ll deal with 2 of the most important in this series. Here are the 2 Truths: Social media must …

2 Truths About Social Media – Part One

Nancy MyrlandAll Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next post, but today let’s talk about …

Legal Marketing: What To Do Now That #LMA11 Is Almost Over

Nancy MyrlandAll Posts, Career Development & Education, LMA11 Conference 10 Comments

I’ve been attending the Legal Marketing Association’s 2011 Annual Conference for the past 3 days. Right about now, I become slightly passionate about what I’ve experienced at the conference. After last year’s conference, I was driven to write this post titled #LMA10 Conference – My Message To Marketers. I tend to feel protective of lawyers and legal marketers. You are …

The Top 10 Things You Can Do To Get Social At #LMA11

Nancy MyrlandAll Posts, LMA, LMA11 Conference, Networking, Social Media 11 Comments

It’s time.  Over a thousand legal marketing professionals wait a year for this.  The suspense looms large in firms all over the world.  An investment in knowledge, growth and relationships has been made. LMA11 is shorthand for the Legal Marketing Association’s 2011 Annual Conference, where marketers from around the world come together to advance the legal profession and continue to …

SOCIAL MEDIA: DO YOU HAVE WHAT IT TAKES?

Nancy MyrlandAll Posts, Social Media 15 Comments

In 2010, we saw the awareness of Social Media rise among firms, and the acceptance of Social Networking became more common. However, it’s important to remember that the use of Social Media is still in its infancy.  This means that we are still learning and testing best uses, methods, approaches and tools to figure out how they best fit our …

HOW TO USE TWITTER TO CREATE BETTER PRESENTATIONS

Nancy MyrlandAll Posts, Social Media 11 Comments

Last week I was fortunate enough to take part in the third, and final, Social Media webinar in a series sponsored by ILN, or the International Lawyers Network, for its members around the world. They’ve hosted these series for the past two years, which have been well-received by members, so I was pleased to be asked by ILN Director of …

SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?

Nancy MyrlandAll Posts, Marketing Strategy, Social Media 2 Comments

A suggestion many give when asked how to use Social Media is: “Just be yourself, and it will all work out.” The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second …