IN MARKETING & BUSINESS DEVELOPMENT, IT ALL COUNTS

Nancy MyrlandAll Posts, Business Development/Sales, Marketing Strategy Leave a Comment

A version of this post was originally published in the Legal Marketing Association’s (LMA) Midwest Chapter publication, In The Loop. We’re nearing the end of Q1, and about this time we are all beginning to think one of three things: We wrote our marketing and business development plans, but we’ve been too busy to concentrate on them. {{sigh}} Yet another year has …

SOCIAL MEDIA: AREN’T THESE CHARACTERISTICS YOUR GIFT TO OTHERS?

Nancy MyrlandAll Posts, Social Media 2 Comments

Yesterday, one of my legal marketing colleagues, Kevin O’Keefe, owner of LexBlog, wrote about Sree Sreenivasan, pronounced “sree sree-knee-VAH-sun,” a Professor at Columbia University, who is also the school’s first Chief Digital Officer. Sree conducted a three-hour live (yes, live, I know…gasp!) advanced workshop for journalists, bloggers and media professionals in Seattle last week. Kevin and several of his LexBlog team …

SOCIAL MEDIA: IF YOU’RE LOOKING FOR A QUICK FIX, MOVE ALONG

Nancy MyrlandSocial Media 4 Comments

Who among us wouldn’t love to find a marketing tool that would cause our phone to ring with… Lots of clients The right clients in the areas we serve Those who know how to pay their bills Those who LOVE us, I mean REALLY love us Media who want to write about all the wonderful things we do People who …

Legal Advertising Rules: How About That Florida Bar?

Nancy MyrlandAll Posts, Social Media 18 Comments

The Florida Bar Association continues to encroach on lawyers’ digital real estate. The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand and to clarify what some of them mean. There are …

BUSINESS DEVELOPMENT: PROJECT DEEP DIVE

Nancy MyrlandAll Posts Leave a Comment

We spend a lot of time talking about how close you need to stay to your clients. Our message is pretty consistent…. “You can’t let too much grass grow beneath your feet when it comes to talking to your clients.” Letting them know how much you appreciate their business Discussing what their goals are this year Discussing the status of …

THE FRUITS OF YOUR LABOR

Nancy MyrlandAll Posts, Management Leave a Comment

As we pause to recognize Labor Day in America, I started to think about our labor, our work, and what we should expect to get from it. I always find it interesting when people ask how my business is, and if I’m as busy as I want to be.  If the conversation warranted it, I would share: “Absolutely. I have …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy MyrlandAll Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them. Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day. …

CLIENTS: DO THEY TELL YOU EVERYTHING?

Nancy MyrlandAll Posts, Client Service and Retention Leave a Comment

Do you tell your doctor everything? Truthfully, do you tell her every little detail of your personal habits…you know, those that could have an impact on your health? After all, we tell our doctors everything, right? They’ve heard it all before, so they won’t be shocked. Hmm…I didn’t think so. Why? Could it be because you don’t like looking like …

LISTEN UP. AVERAGE IS OVER!

Nancy MyrlandAll Posts, Career Development & Education, Client Service and Retention, Marketing Strategy 4 Comments

  Take a moment and read this quote.  It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences. “The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss …

5 LESSONS FOR RIDING THE SOCIAL MEDIA ROLLERCOASTER

Nancy MyrlandAll Posts, Marketing Strategy, Social Media Leave a Comment

  The conversation that revolves around Social Media, and Marketing overall, is evolving.   Many are becoming more sophisticated in their study and use of these communication tools, but many are not. Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the …