Firm Leaders: Are You Social?

Nancy MyrlandAll Posts, Social Media Leave a Comment

Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann, President and Founder of the web agency Domain7, and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO? Shawn writes that when he talks to other CEOs and executives, he finds fear and reluctance in the Social space. He …

Social Media: Where Everybody Knows Your Name

Nancy MyrlandAll Posts, Business Development/Sales, Social Media 2 Comments

If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that. Typically, it’s broken down like this: Goal: What I want or need to accomplish. Strategy: How I intend to accomplish it. Find And Be Found Two strategies to accomplish that …

Lawyers, You Have To Share Your Knowledge

Lawyers, Stop Hiding. You Have To Market Your Marketing.

Nancy MyrlandAll Posts, Content Marketing, Marketing Strategy 3 Comments

I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. While The Rest of the World Was Advertising When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia …

Goals, Bright Shiny Objects or Competitors?

Nancy MyrlandAll Posts Leave a Comment

Let’s face it. Many of us are easily distracted by the next bright, shiny object that is flashed before our faces that holds promise for our practice. We see a new networking event that promises to expose us to 100 General Counsel all at once! We are presented with an opportunity to put our name in the new Mega Lawyers …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy MyrlandAll Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …

Lawyers_Law Firms, Are You Paying Attention To Your Brand?

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy MyrlandAll Posts, Branding, Personal Branding Leave a Comment

I know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for consumer products companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash). During …

Lawyers: The World Has Changed, So Have Your Buyers

Nancy MyrlandAll Posts, LMA 2013, Management, Marketing Strategy 6 Comments

Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. He is part of a group that …

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Nancy MyrlandSocial Media 2 Comments

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel, Greentarget and Zeughauser Group was released today. Relative to other forms of media and communication in law firms, Social Media use is still in its infancy, so legal business and marketing strategists, law firms, lawyers and legal marketers study information like this in hopes of finding …

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Nancy MyrlandAll Posts, Social Media Leave a Comment

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy. Today, the 2013 In-House Counsel …

Networking - Would You Rather Have A Root Canal

Networking: Would You Rather Have A Root Canal? #LMA13

Nancy MyrlandAll Posts, LMA 2013 3 Comments

Because I’m getting ready to attend the LMA, Legal Marketing Association, Annual Conference next week, and presenting at the ALA, Association of Legal Administrators, conference the week after, I decided to share a few thoughts for those who would rather have a root canal, or maybe even 10 of them, instead of the pain of networking. I understand there are …