In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets. If you haven’t read it yet, I invite you to please take a moment to…it won’t take long. Go ahead, I’ll be here when you …
SOCIAL MEDIA: DON’T DO IT…STAY AWAY!
Kevin O’Keefe, owner of LexBlog, wrote a post the other day about measuring social media. He was referring to another post written by Seth Godin about trying to measure the unmeasurable. He wrote about lawyers and law firms and their skepticism of Social Media usage because they don’t know how to measure it. Kevin discussed not holding out because you …
The Key To Selling Is…
Many cringe when the topic of selling, or sales, comes up. If I told you that you are in the position of selling every day of your life, does that make your stomach turn? It’s true. Everyone Is A Salesperson Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend …
Let’s Give ‘Em Something To Talk About
Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from my clients: “My business relies completely on word of mouth. I don’t need marketing.” It’s hard to believe anyone still says that today, but, alas, they do. I’ve heard it with my own two ears. You say …
Sales Is Not A Dirty Word
I’ve been working in legal, professional services, and other service-based marketing for a long time. Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services. It somehow feels dirty, and slimy, something others do, but not me. When I started my job as Director of Marketing for a law firm in …
The Old-Fashioned Way … They Earn It
Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried: “How do they make money? The old-fashioned way…they earn it.” …
The Great Legal Marketing Tweetup of 2010
In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help. Tweetups are simply an in-person meet up of Twitter users in a given geographic area. They are an inclusive way of turning virtual relationships that started on Twitter in to the actual, face-to-face, let’s-take-this-relationship-to-the-next-level, kind, which is what we look to Social Media …
A 7-STEP REFERRAL RECOGNITION PROGRAM
Let’s talk about referrals. In today’s Myrland Marketing Moment, I shared this with readers: “If you don’t have a formal Referral Recognition Program, you should!” Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending …
Back To Basics In A Down Economy
I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday. To say the least, those who were able to attend this year were focused, passionate and engaged. I loved being around that much energy and dedication because I feed off of it, and find I am better because of it! Based …