Let’s Give ‘Em Something To Talk About

Nancy Myrland All Posts, Marketing Strategy, Social Media 12 Comments

Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from my clients: “My business relies completely on word of mouth.  I don’t need marketing.” It’s hard to believe anyone still says that today, but, alas, they do.  I’ve heard it with my own two ears.  You say …

The Best Social Network For Lawyers, or Anyone, Is…

Nancy Myrland All Posts, Marketing Strategy, Social Media 17 Comments

An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers. I will share my answer with you here in case you are working through the same thought process. This is an interesting and important question.  I’ve spent …

SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this: Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them? I’ve been in legal and professional services marketing for a long time, and one of the …

Twitter & Social Media For Firms: Do What’s Right For You But Don’t Ignore It

Nancy Myrland All Posts 4 Comments

In order to stay in touch with what is on the minds of  those I serve regarding Social Media, I recently asked a question about Twitter: “If you are not using Twitter, can you share your thoughts with me…is it discomfort, time, unfamiliarity,you don’t like to network, you think it’s silly, aren’t sure how it fits in to your current …

It’s Time To Teach Marketing & Sales In Law School

Nancy Myrland All Posts, Business Development/Sales, Training in Client Service and Business Development/Sal 10 Comments

Bentley Tolk, well-known lawyer and legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught marketing in law …