Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you.
Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to whatever …
Are Lawyers The Only Ones Qualified To Manage Law Firms?
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers.
The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms couldn’t …
Lawyers, Protect Client Confidentiality When Using Social Media
I hear this concern often. Lawyers, legal marketing professionals, and others in law firms tell me that lawyers remain very concerned about how to stay out of trouble when posting in social media. They don’t want to jeopardize client relationships.
I Don’t Want To Get In Trouble
When conducting social media training, a common concern I run across has to do with …
You Damage More Than Your Own Personal Brand With Bad Online Behavior
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …
Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …
An Important Message To Law Firm Management – #LMA18
I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends.
I Am Conflicted
I am conflicted because I can’t wait …
#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1
As always, the general counsel panel at the Legal Marketing Association Annual Conference is one of the most popular. Because of that, it holds a spot as a general session so everyone can attend.
This year, the session is titled: Pushing Through the Noise – What Gets The Attention of General Counsel and Business Executives
Moderator Heather Nevitt, Editor-in-Chief, Corporate Counsel, Inside Counsel …
Lawyers, Don’t You Dare Give Up On 2017!
About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful.
Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to get …
Lawyers, Is LinkedIn A Waste Of Your Time?
LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes.
Search Implications
Google loves LinkedIn, …
#LMA17: Conference Networking Tips From Our Friends
We all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs …