Lawyers, The Competition That Kills You Might Not Look Like You

Lawyers, The Competition That Kills You Might Not Look Like You

Nancy Myrland All Posts, Business Development/Sales, Business of Law, Client Service and Retention, Competition Leave a Comment

At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and profession. Richard and Daniel study and look at the future of the profession and give recommendations and insight as to how …

Law Firms, Are You Still Discouraging The Use of Social Media?

Law Firms, Are You Still Discouraging The Use of Social Media?

Nancy Myrland All Posts, Social Media, Social Media Ethics & Regulations Leave a Comment

I read an article last Friday on Law.com about law firms that put restrictions on the use of social media by their legal and business professionals. You might find it hard to believe this is still an issue, but it stems from some firms being worried about what’s going to happen on social media. They don’t fully trust their people …

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Client Service and Retention, Lawyers, Videos Leave a Comment

I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …

Lawyers Here's How To Answer This Uncomfortable Client Question

Lawyers, Here’s How To Answer This Uncomfortable Client Question

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How …

Lawyers, Before You Host A Webinar or Event, Do This First

Lawyers, Here Is A Webinar and Virtual Event Checklist For You To Follow

Nancy Myrland All Posts, Video Marketing, Virtual Presentation Skills Leave a Comment

You’re finally on-board, interested, and maybe even a little excited about hosting a webinar or other online event. Intuitively, and maybe even competitively, you know you need to be “out there.” You’re ready! Well, before you take one more step, there’s something you need to do first or your event could be a flop. Let’s discuss. Listen, Then Download The …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

I’m Not Worthy To Put Myself Out There

Nancy Myrland All Posts, Career Development & Education, Motivation Leave a Comment

“I’m not good enough. “I don’t know enough.” “There are others who know more than I do about this.” “What if someone asks a question I can’t answer?” “I’m not a great writer.” “I don’t look good on camera.” “I cringe when I hear my voice.” Sound Familiar? Do any of those sound or feel familiar? I want you to …

Lawyers, How To Write Content People Want To Consume

Lawyers, How To Write Content People Want To Consume

Nancy Myrland All Posts, Blogging, Content Marketing Leave a Comment

Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …

Are Lawyers Creating Coronavirus Content The Wrong Way?

Are Lawyers Creating Coronavirus Content The Wrong Way?

Nancy Myrland Content Marketing, Coronavirus Communications Center, Crisis Management Leave a Comment

There has been an amazing increase in the amount and types of Coronavirus content being created by lawyers and law firms, as well as the rest of the world. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. In this unprecedented time we are living in, many …