#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Inbound Marketing 1 Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question …

Hey, Where Did All My Online Friends & Connections Go?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media Leave a Comment

Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …

LinkedIn Profiles Can Be Very Boring

Nancy Myrland LinkedIn, Social Media Leave a Comment

Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they …

Your LinkedIn Newsfeed: You Need To Choose What You Want To See

Nancy Myrland All Posts, LinkedIn, LinkedIn Training Videos, Videos Leave a Comment

It’s time to take control of your LinkedIn newsfeed.  Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see. Take a moment and …

Lawyers: Stop Hiding. You Have To Market Your Marketing.

Nancy Myrland All Posts, Content Marketing, Marketing Strategy 3 Comments

While The Rest of the World Was Advertising I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia …

Lawyers: The World Has Changed, So Have Your Buyers

Nancy Myrland All Posts, LMA 2013, Management, Marketing Strategy 6 Comments

Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention. He is part of a group that …

Back To Basics In A Down Economy

Nancy Myrland All Posts, Business Development/Sales, Client Satisfaction Interviews Leave a Comment

I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday.  To say the least, those who were able to attend this year were focused, passionate and engaged.  I loved being around that much energy and dedication because I feed off of it, and find I am better because of it! Based …