Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing!
Is there something you really want or need to do to grow professionally, but you keep believing that voice inside you that says you aren’t good enough, smart enough, important enough, big enough, senior enough, or worthy enough? Today, …
Lawyers, What Are You Waiting For?
The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis.
“This was a major case. Why didn’t anyone pick it up?”
“I’ve been doing this long enough that they should know to come to me for a comment on this …
Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
[Infographic from #LMA16 below]
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the …
Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference
We came. We learned. We networked. We had a huge family reunion.
We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.
The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), …
Lawyers: Do These Questions About Social Media Sound Familiar?
I write a lot about Social Media and Social Networking because I find that lawyers have many questions.
Many of you have shared those questions with me, such as:
Where do I start?
Who do I follow?
Which sites should I use?
How do I find the time?
What should I say once I’m there?
How do I sign up for the individual sites?
What is the correct …
Lawyers: Should You Follow Your Clients In Social Media?
Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.
My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:
Follow them on Twitter, putting them in a special list or search column so you can find them …
The ONE Thing You Must Do In Your Practice Every Day
If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.
You already know that you have to turn on the lights in your office.
You have to turn on your laptop.
You have to wake up the copier.
You have to pay your bills.
…and dozens of other duties that …
Lawyers, It’s Time To Stack The Deck In Your Favor
Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …
Lawyers, Are You A One-Client Pony?
Most of us have heard of a one-trick pony, right?
The dictionary tell us it is:
“A person or thing with only one special feature, talent, or area of expertise.”
Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special …
#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.
You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both!
Today’s question was posted in a legal marketing group I am a part of on Facebook. A well-known legal …
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