Lawyers, It’s Time. It’s Been Time For A While.

Nancy Myrland All Posts, Content Marketing 1 Comment

I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better. The second conference is The LSSO Raindance …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   My short answer? Why would you not? The news this week about Facebook adding a new feature called …

What Is Inbound Marketing For Lawyers?

Nancy Myrland Content Marketing, Inbound Marketing, Marketing Strategy 2 Comments

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: …

12 Twitter Tips For Lawyers

Nancy Myrland All Posts, Twitter 5 Comments

Twelve Twitter Tips for Lawyers…say THAT 10 times real fast! Go ahead. I’ll wait. Had I told you five years ago that I had a tool that would allow you to: Listen to your clients Observe your competition Stay in touch with your referral sources, and Nurture relationships with media What would you have thought? If I also told you …

LinkedIn Announces New Showcase Pages: Great For Law Firms

Nancy Myrland All Posts, LinkedIn 9 Comments

Yesterday, LinkedIn announced the addition of “Showcase Pages,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms. What Are Showcase Pages?  LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a …

Law Firms: When Making Announcements, Think Outside The Box

Nancy Myrland All Posts, Content Marketing, Legal Marketing, Social Media, Twitter Leave a Comment

A while back, Amazon’s release of the Kindle Fire provided an interesting case study for those of us who deal with communicating law firm news and announcements. There was an article on PR News that described Amazon’s press release about the Kindle Fire. They spread the release out over 14 Tweets. Each Tweet plugged a different aspect of the new Kindle …

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones. This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is …

Get Them Talking, Then Get Called To The Table

Nancy Myrland All Posts, Content Marketing 2 Comments

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx. I will listen to anything and everything Adrian has to say, not only because I like him, but …

Firm Leaders: Are You Social?

Nancy Myrland All Posts, Social Media Leave a Comment

Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann, President and Founder of the web agency Domain7, and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO? Shawn writes that when he talks to other CEOs and executives, he finds fear and reluctance in the Social space. He …

Lawyers, How To Beat Your Competitors In The Content Creation Game

Lawyers: How To Beat Your Competition In The Content Sharing Game

Nancy Myrland All Posts, Content Marketing, Social Media 6 Comments

The Conundrum A question was recently posted on one of the legal marketing forums I belong to, asking how lawyers can shorten the time between deciding they want to post timely content in response to something going on in the world and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door. Does …