You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love to have him as a client. You know this person could be instrumental in helping you build your practice. You’ve waited for this opportunity for a long time…or maybe you’ve …
There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?
For me, those are:
Spending time with my husband and 2 adorable Yellow Labs
Riding my new bike, and
…traveling if I had more time, and my pups would stop having …
Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …
This past Monday, I had the pleasure of being the passenger on an 11-hour drive back to Indianapolis from our vacation to Virginia and South Carolina. When I could get a signal [Sprint, you really need to up your game in the South], I caught up on some reading.
One click led to another, and I found myself on the ABA …
SUSPEND YOUR SKEPTICISM
Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:
Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …
Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention.
He is part of a group that …
On behalf of my 4 wonderful Co-Leaders of the LMA, Legal Marketing Association, Social Media SIG, I have gathered a few of our thoughts about using Social Media at the #LMA13 conference, or any conference.
We know our members are very smart, social media-savvy professionals, but we thought we’d send along a few reminders just in case you need to share …
Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …
You’re ready, right?
Everything’s under control, isn’t it?
You’re about to watch a firestorm of negative publicity hit because of something you didn’t even mean to do, but you aren’t worried, right?
It could be anything…
Your recent merger is falling apart at the seams, and blogs are swelling with excitement.
You just had your entire Intellectual Property Team leave for Big Firm LLP down …
I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name.
What Are The Biggest Challenges For Legal Marketers?
I was …
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