Below you'll find a list of all posts that have been tagged as “Law Firm Management”
Dreamers, doers, and deliberators…you need all of these parties, plus one more, at the table to survive what we have and are going through right now. Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender …
It is not a prerequisite, nor should it be, for law firm CEOs to be lawyers. The exception to this is when, as mentioned in this article in the ABA Journal, specific words in titles are not allowed. The example given was in May 2014 in Texas when the Texas bar’s ethics committee issued Opinion No. 642, deciding Texas firms …
I am writing this as I begin my evening flight home from New Orleans to Indianapolis. The Legal Marketing Association (LMA) Annual Conference just ended yesterday, which is always a bittersweet time for me as I am filled with an immense amount of inspiration, knowledge, additional perspective, and affection for the growing number of colleagues I call friends.  I Am Conflicted I am conflicted because I …
You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in …
Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are: Pricing Process Improvement, and Project Management …and Amar Sarwal delivered a …
I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings. First, A Little History Many of us who grew …
I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years. I’ll call my friend Mark because, well, that is his name. What Are The Biggest Challenges For Legal Marketers? …
Bentley Tolk, well-known lawyer and legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught marketing in law …