IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO. Heck, I even swapped out my branded purple headlines in honor of the big announcement. I don’t do that for just anyone, you know. It’s exciting to watch, and to read all of the buzz in the trades about what it means, …
WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY
This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs. It was titled The Facebook Investor You Never Want To Become. Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells …