I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how he views giving presentations. I think we can all learn from his words. Seth and Zig were both …
Lawyers, Is Social Media Worth It? You Decide.
I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.” “I can’t see how Twitter could possibly result in anything positive.” “Why would I want to spend time on Facebook?” “I have no …
Content Marketing: Can It Be Done In Your Spare Time?
I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to …
LinkedIn Announces New Showcase Pages: Great For Law Firms
Yesterday, LinkedIn announced the addition of “Showcase Pages,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms. What Are Showcase Pages? LinkedIn tells us that: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a …
Content Isn’t King. It’s Emperor Of The Universe.
Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …
Keep In Mind: What Goes On In Vegas Ends Up In Social Media! #LMA13
On behalf of my 4 wonderful Co-Leaders of the LMA, Legal Marketing Association, Social Media SIG, I have gathered a few of our thoughts about using Social Media at the #LMA13 conference, or any conference. We know our members are very smart, social media-savvy professionals, but we thought we’d send along a few reminders just in case you need to …
Wait For It…Wait For It…Okay, Now!
I Have A Question For You Do you ever get interrupted? I’ll wait while you answer…. Wow, that was a resounding response from all of you! I know, me too. Another Question For You Do you ever interrupt? You don’t have to answer that. I’ll fall on the sword for all of us on this one. Yes, even though I …
SOCIAL MEDIA: EXPLORATION IS A NECESSITY
I’m in the midst of researching and gathering posts that deal with predictions for 2013 in all areas of marketing and communication. As you might guess, the ones that are written about the most have to do with digital and social media. I’ll curate and publish this ever-growing list of predictions for you in the days to come, but today …
TWITTER CHANGES: YOU FAVORITE ME…NO, YOU LIKE ME!
It looks like our favorite… real-time micro-blogging conversational breaking news 140-character message hashtagging event-tracking Social Networking site …Twitter, might be in the midst of making a little change to your Favorite button. I wrote about a few other changes Twitter recently made that really irritated some people, but this latest one is pretty minor in my book. As …
LinkedIn Skills’ Endorsements, Part 2: Take Control Of Your Skills
After writing my 1st post about LinkedIn’s New Skills’ Endorsements, a frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested …
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