#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! One of the questions I am often asked is: “What tone should I use when I post in …
Bloggers: Let Your Content and Your Readers Breathe
Everyone Is Becoming A Publisher We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one Posts on LinkedIn Updates on …
Social Media: Should I Accept All Connection and Friend Requests?
These questions and concerns come up often:I just want to be connected to my family and close friends on Facebook.Should I accept a request from this person I don’t really know on LinkedIn? I have no idea who this person is. Should I Circle him on Google+?They just keep following me on Twitter. Why would they do that when they …
Make Fun Of #Hashtags All You Want, But Google Just Got Serious
Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. I know. I know. You’re thinking…. “Yawn, Yawn, they’ve been searchable, Nancy.” Not so fast. Stick with me here for a minute. This is different. Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ …
Social Media: Where Everybody Knows Your Name
If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that. Typically, it’s broken down like this: Goal: What I want or need to accomplish. Strategy: How I intend to accomplish it. Find And Be Found Two strategies to accomplish that …
Lawyers: Content, The Digital Breadcrumbs You Need To Spread
In the legal profession, we tend to discuss Business Development a lot. It’s important. It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to …
Lawyers, Are You Treating Your Practice Like A Business?
I understand. You’re just too busy to do this marketing stuff. You have “people” who do that for you, right? Oh, wait, you don’t have people and you don’t have time? Great, now it’s really not going to get done. We Have A Problem (Tough Love Alert) No, wait. You have a problem. I can help you through this problem, …
Content Isn’t King. It’s Emperor Of The Universe.
Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software. Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: …
Without Building Relationships, This Is All A Waste.
BUILD RELATIONSHIPS, NOT THINGS. As part of a discussion taking place in a private Facebook group I’m in for members of a course taught by Carrie Wilkerson and Paul Evans, a co-member expressed her appreciation to Paul and Carrie for the reminder they gave in their materials that what everyone should be focusing on is building relationships not things. Paul …
Social Media: 10 Ways and 10 Places You Can Use Photos In Marketing
The Numbers Are Telling Regardless of which marketing and social networking sites we use, we can learn something from the following numbers. Instagram has 90 million monthly active users 40 million photos are uploaded per day 8500 likes per second 1000 comments per second Instagram launched in October, 2010, and had 14 million users one year later. They now have …
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