Social Media: Change Is The Norm. Flexibility Is A Requirement.

Nancy Myrland All Posts, Social Media 6 Comments

A week or so ago, my Social Media friend, attorney Brian Cuban, posted a link on his Facebook wall, leading to a Facebook story on FoxNews.com where a journalist prognosticated about the Social Networking site, saying it will disappear in less than a decade. The author shared that: “Facebook’s success will be short lived, according to one Wall Street analyst, predicting the …

WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become. Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells …

Ladies & Gentlemen, Welcome To Broadcast, I Mean Social, Media {{SIGH}}

Nancy Myrland All Posts, Social Media 1 Comment

I’ve been around long enough to have witnessed the beauty of advertising on broadcast media when broadcast media was all we had. I cut my teeth in a heavily promotional environment at Time Warner Cable, where I spent nearly 10 years in marketing management, where we used existing tools such as radio, TV, direct mail, telemarketing, door-to-door sales, outdoor (billboard), …

ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011

Nancy Myrland All Posts, Social Media 9 Comments

About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011” on his blog Global Neighbourhoods. One of his predictions that resonated with me at the time was Number 9. Shel wrote: “The Chinese government will accelerate its suppression of free speech on the Internet. Simultaneously, more Chinese people will bypass the government censors. It will …

SHOULD SOCIAL MEDIA BE IN THE HANDS OF INTERNS?

Nancy Myrland All Posts, Social Media 25 Comments

Over on Facebook, Kyle Lacy, Principal at MindFrame, shared a link to a post about interns being given the responsibility of posting on Social Media on behalf of an organization.  It was written by Joanna Krotz, who writes about small business marketing and management issues.  It is is interestingly titled… The Runaway Brand: Who’s Tweeting For You? As a good marketer does, along …

GOOGLE PLUS: WHERE DO I START?

Nancy Myrland All Posts, Google Plus, Social Media 8 Comments

I’ve been sharing my link to Google Plus invites this week, which prompted a visitor named Julie to ask if I had any tips on where she should start. I figured that as long as I was sharing this with her, I might as well expand upon it and share it with you. Here we go… Where do I start …

Social Media: No One Starts In The Middle

Social Media: No One Starts In The Middle

Nancy Myrland All Posts, Networking, Social Media 13 Comments

Are there days when you feel as if you’re brand new to social media? Do you sometimes feel like you’re not gaining any traction? Do you wonder what’s wrong, and why you’re not experiencing the growth you thought you’d have by now? Do you feel like no one is listening when you post because you don’t get much response, thus …

NO GOOGLE PLUS BUSINESS PAGES YET? GOOD!?

Nancy Myrland All Posts, Google Plus, Social Media 4 Comments

Follow @NancyMyrland As you probably know by now, Google launched its mammoth Social Networking site, Google+, 3 weeks ago.  In 3 weeks, they have accumulated approximately 20 million members, and they still haven’t opened it up to everyone yet. In case you haven’t noticed, Google isn’t allowing business pages yet.  They made that clear after the 1st day, letting businesses …

GOOGLE PLUS: IT’S EARLY BUT INTERESTING.

Nancy Myrland All Posts, Google Plus, Social Media 41 Comments

Those who know me won’t be surprised that I’ve been poking around in Google+ since it launched last week. It has many layers, but I thought I’d share a few early observations with you. Google+ is an interesting site to be sure. I think it will definitely be very popular, but it has a long way to go. Google+ is, admittedly, …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next post, but today let’s talk about …