I’ve been around long enough to have witnessed the beauty of advertising on broadcast media when broadcast media was all we had. I cut my teeth in a heavily promotional environment at Time Warner Cable, where I spent nearly 10 years in marketing management, where we used existing tools such as radio, TV, direct mail, telemarketing, door-to-door sales, outdoor (billboard), …
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Below you'll find a list of all posts that have been tagged as “Direct Response Marketing”