Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

Bloggers: Let Your Content and Your Readers Breathe

Nancy Myrland All Posts, Blogging, Content Marketing 2 Comments

EVERYONE IS BECOMING A PUBLISHER
We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be:

Blog posts like this one
A post on LinkedIn’s new Publisher platform
Updates on …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help …