Why Won't Publications Ask You For A Quote

Why Won’t Publications Ask You For A Quote?

Nancy MyrlandAll Posts, Content Marketing, Lawyer Marketing, Social Media Leave a Comment

Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …

Should You Add Video or A Podcast To Your Blog

Should You Add Video Or A Podcast To Your Blog?

Nancy MyrlandAll Posts, Blogging, Content Marketing, Podcasting, Video Marketing, Videos Leave a Comment

You may be wondering if you should mix things up and swap out some of your blog posts with video, or maybe even a podcast. Quick Answer: Yes. This question was posed in a group I’m a part of by someone who said he was thinking about posting video on his firm’s blog now and then. If you like video, …

Lawyers, How To Write Content People Want To Consume

Lawyers, How To Write Content People Want To Consume

Nancy MyrlandAll Posts, Blogging, Content Marketing Leave a Comment

Lawyers, you write every day, but when it comes to writing content that people actually can and want to consume, writing for others can sometimes stop you in your tracks because you aren’t sure what to say and how to say it. That’s what I’m going to cover in this brief video and related post. If you would rather read, …

Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Marketing Strategy Leave a Comment

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

Lawyers, Best Practices For Writing Blog Posts

Bloggers: Let Your Content and Your Readers Breathe

Nancy MyrlandAll Posts, Blogging, Content Marketing 2 Comments

Everyone Is Becoming A Publisher We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one Posts on LinkedIn Updates on …

Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy MyrlandAll Posts, Business Development/Sales, Content Marketing, Social Media 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important. It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to …