#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question …
Hey, Where Did All My Online Friends & Connections Go?
Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in …
#LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! One of the questions I am often asked is: “What tone should I use when I post in …
Lawyers, Are You Guilty of Committing Random Acts of Content?
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …
#LetsAskNancy 001- Lawyers: Client Names In Pitches…To List or Not To List?
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the player below, read it below that, or both! It is a natural tendency to want to show your past work when pitching new clients. As you know, …
LinkedIn Skills’ Endorsements, Part 2: Take Control Of Your Skills
After writing my 1st post about LinkedIn’s New Skills’ Endorsements, a frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested …
LinkedIn Skills Endorsements: What’s Going On?
LinkedIn has been very busy this week. They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. It is an interesting feature as it allows the credibility that can come from others speaking up on your behalf. Some might say it is a bit Klout-like in …
Lawyers: You’re Not The Only Thing On Your Clients’ Plates
Do you regularly reach out to the people you want to do business with? Why not? Are you worried they won’t accept your advances? Are you afraid of looking or acting silly? Do you not want to be a bother because you know how busy they are? Are you not sure what to say to them? Just remember that when …
BRAND EQUITY: ARE YOU THE BEACH BALL?
Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them. Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day. …
LISTEN UP. AVERAGE IS OVER!
Take a moment and read this quote. It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences. “The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss …
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