The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

WAIT BEFORE YOU MAKE THAT CALL

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Client Service and Retention, Training in Client Service and Business Development/Sal 2 Comments

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …

HOW OUR WORDS IMPACT OUR CLIENTS

Nancy Myrland All Posts, Client Service and Retention 3 Comments

A few times a week, I write short marketing words of advice called Myrland Marketing Moments.  This morning’s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor.  Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
“Is it Friday yet? I don’t do Mondays.”
It’s not obvious what I …

Chief Justice John Roberts: They Won’t Remember

Nancy Myrland All Posts, Client Service and Retention 14 Comments

Last night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P. White Lecture on Legal Education at the Indiana University School of Law on the IUPUI campus in Indianapolis.
This lecture series brings in people who are important to the legal profession in the United States in honor of Professor White who …

SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and one of the goals has …