A version of this post was originally published in the Legal Marketing Association’s (LMA) Midwest Chapter publication, In The Loop. We’re nearing the end of Q1, and about this time we are all beginning to think one of three things: We wrote our marketing and business development plans, but we’ve been too busy to concentrate on them. {{sigh}} Yet another year has …
ARE MARKETING CLIFFS AS DANGEROUS AS FISCAL CLIFFS?
A Little History We are all aware of the term “fiscal cliff” these days because of the tax and spend cuts and increases that have loomed large over Washington, DC, and the rest of the United States the past several months. I won’t bore you by rehashing all of the details because you can find 717 million results if you …
YOUR CHOICE: BUSINESS OR HOBBY?
It’s Not Easy Out There, Is It? There are many demands on your time. There are days when you are expected to do the work of 5 people. You have an inbox that is intimidating at best. You have research that was due yesterday. You have a new client whose hand you want and need to hold. You have a …
WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY
This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs. It was titled The Facebook Investor You Never Want To Become. Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells …
THERE SHOULD BE NO SURPRISES
Today I saw an interesting discussion fly by on Twitter. Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate. In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller …
SHOULD YOU BE USING SOCIAL MEDIA?
There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business. It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people …