Lawyers, Stop Worrying About The Guy In The Third Row

Nancy Myrland All Posts, Presentation Skills 2 Comments

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how he views giving presentations. I think we can all learn from his words. Seth and Zig were both …

Myrland Marketing Motivation: Marketing Is Never Boring

Nancy Myrland All Posts, Business Development/Sales, Legal Marketing, Myrland Marketing Motivation Leave a Comment

  Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! Marketing & business development are never boring once you realize this is all about others. What can you do to connect? What can you do to serve? What can you do to help them solve their problems? What can …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing Leave a Comment

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis? I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I …

Lawyers, Are Your Competitors Spying On You?

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Competition, Lawyer Marketing, Social Media Leave a Comment

I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that …

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Nancy Myrland All Posts, Attorneys, Business of Law, Career Development & Education, Client Service and Retention, Lawyers, Legal Marketers, Legal Marketing, Legal Marketing Association, LMA, LMA16 Leave a Comment

[Infographic from #LMA16 below] Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand …

It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a …

The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope. You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big …

Lawyers, It’s Time To Stack The Deck In Your Favor

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, …

Lawyers, Are You A One-Client Pony?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn Leave a Comment

  Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about …