Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Lawyers, This Is How Potential Clients Want You To Approach Meetings With Them

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Client Service and Retention, Lawyers, Videos Leave a Comment

I am often inspired by conversations I have that cause me to think there is something important I need to share with you. A recent conversation with a GC revolved around the idea that your job as a lawyer is to make sure that you understand as much as possible about that GC’s business before you begin to offer recommendations. …

Do Associates, Partners, and Senior Partners Need To Focus On Networking?

Do Associates, Partners, and Senior Partners Need To Market Themselves?

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. It is never too early and it is never too late. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen …

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Lawyers, Do You Worry About Giving Away Too Much Free Advice?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing Leave a Comment

Do you worry that giving away your knowledge free will result in people not hiring you and paying for it? The exact opposite might happen. What Happens When You Give Away Your Advice? As part of his closing keynote at the Youpreneur Summit, Jay Baer discussed the fear many people have about giving away their knowledge and their best content because …

Lawyers, You Might Be Surprised How Clients Choose You

Lawyers, You Might Be Surprised How Clients Choose You

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

When we analyze why clients and potential clients make a decision to hire you or to hire someone else, it’s easy to assume they’re being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let’s discuss that because there’s another side to this discussion you need to …

Lawyers Here's How To Answer This Uncomfortable Client Question

Lawyers, Here’s How To Answer This Uncomfortable Client Question

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How …

Two Pieces of Advice For Law School Graduates

Two Pieces of Advice For Law School Graduates

Nancy Myrland All Posts, Career Development & Education Leave a Comment

Congratulations, graduates! Finishing law school is no small accomplishment. I know I don’t need to tell you that as you’ve lived it daily. Your Incredible Opportunity You are about to enter an amazing part of your lives where you get to put all of your knowledge, drive, personality, and dreams together to help others while making a living doing it. …

Why Won't Publications Ask You For A Quote

Why Won’t Publications Ask You For A Quote?

Nancy Myrland All Posts, Content Marketing, Lawyer Marketing, Social Media Leave a Comment

Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone. Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior. Let’s discuss. Prefer To Listen Instead of …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …