Lawyers Here's How To Answer This Uncomfortable Client Question

Lawyers, Here’s How To Answer This Uncomfortable Client Question

Nancy Myrland All Posts, Business Development/Sales Leave a Comment

“Why should I choose you over someone else?” If you haven’t already, one of these days, you might find yourself in the position of having someone whose business you’re trying to earn look at you and ask you this question. They may be asking that question genuinely. They may just be testing you to see how you answer it. How …

Two Pieces of Advice For Law School Graduates

Two Pieces of Advice For Law School Graduates

Nancy Myrland All Posts, Career Development & Education Leave a Comment

Congratulations, graduates! Finishing law school is no small accomplishment. I know I don’t need to tell you that as you’ve lived it daily. Your Incredible Opportunity You are about to enter an amazing part of your lives where you get to put all of your knowledge, drive, personality, and dreams together to help others while making a living doing it. …

Why Won't Publications Ask You For A Quote

Why Won’t Publications Ask You For A Quote?

Nancy Myrland All Posts, Content Marketing, Lawyer Marketing, Social Media Leave a Comment

Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments? Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news? Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the …

How Soon Should You Contact A Potential Client

Lawyers, How Soon Should You Contact A Potential Client?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Training in Client Service and Business Development/Sal Leave a Comment

I have been the recipient of a few practices that I think border on professional stalking, and you probably have, too. The last thing that I want for you is to be perceived as though you are overstepping or professionally stalking your potential clients, so I want you to learn from my experience. I recently attended a wonderful webinar hosted …

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Should Lawyers Be Selling Their Services During This Coronavirus (COVID-19) Crisis?

Nancy Myrland Business Development/Sales, Client Service and Retention, Coronavirus Communications Center, Lawyers Leave a Comment

I understand you’re scared. It’s a scary time for everyone. Many firms and other businesses aren’t sure if enough revenue is going to be there in a week, a month, 6 months, or even in 12 months to keep the doors open. This kind of fear can cause irregular and sometimes irrational behavior. Let’s discuss. Prefer To Listen Instead of …

Lawyers, What Kind Of Content Should You Create?

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

Have you ever gone through one of those times when you’re stuck trying to figure out what kind of content to create? Deep down, you know it’s not logical because you know so much about your area of expertise, but something is in the way. Well, I go through this from time-to-time, so I imagine you have, too. (Special Note: …

Lawyers, This Approach Can Backfire On You

Nancy Myrland All Posts, Podcasting, Video Marketing Leave a Comment

Be very careful. If this is not your style, then suddenly adapting it because you think everyone else is doing it is going to backfire on you. Lately, I have seen some people produce content that has them jumping at the camera and using bigger sounds and more drama in their audio. I am all for adding one’s personality to …

Lawyers, Don’t You Dare Give Up On 2017!

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Lawyer Marketing, Training in Client Service and Business Development/Sal Leave a Comment

About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful. Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to …

Lawyers, Is LinkedIn A Waste Of Your Time?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn, Social Media 6 Comments

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes. [ctt template=”4″ link=”LN8Vi” …

Lawyers, Stop Worrying About The Guy In The Third Row

Nancy Myrland All Posts, Presentation Skills 2 Comments

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how he views giving presentations. I think we can all learn from his words. Seth and Zig were both …