Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what …
Lawyers, No Time For Business Development? This Is For You.
Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice. I know I might be making it sound too simple, but it can be. I also understand that when you are busy, it can be very challenging. You have …
Lawyers, I’m Going To Make The Sales Process Very Easy For You
Many cringe when the topic of selling, or sales, comes up. If I told you that you’re in the position of selling every day of your life, does that make your stomach turn? Your Choice: Blog or Podcast If you would also like to listen to my 2-minute, 46-second episode of Legal Marketing Moments where this blog post originated, you …
Lawyers, What Is Holding You Back From Growing Your Practice?
My husband just had knee replacement surgery on January 16. During the most normal of times, the Ortho docs will warn you that this is one of the toughest surgeries to recover from, more than his 5 meniscus surgeries, the hip replacement he didn’t need (another story for another day), the two rotator cuff surgeries he had, and on and …
In 2023, Focus On These Two Things
Happy New Year to you! For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools and techniques change regularly, but for now, these two predictions and recommendations are still at the top of …
Lawyers, How To Grow Your Practice: Find The Course, Then Stay The Course
If you’re anything like me, there are times when there is something you want to accomplish, and you just want it to happen now. You wish you could close your eyes or snap your fingers and it would just be done. Wouldn’t that be nice? I know I would love that! You know this skill, this practice, this process, or …
Personal Branding For Lawyers: What Do You Want To Be Known For?
If one of your goals is to become well-known so that your name automatically rises to the top when others have a need for someone who does what you do, there are a few things you can do to make that happen. Allow me to help. Don’t They Know What You Do? It would be nice if your phone just …
Lawyers, The Competition That Kills You Might Not Look Like You
At the recent Legal Marketing Association conference (#LMA22) in Las Vegas, our keynote presenters on the first day were Richard and Daniel Susskind, the visionaries we have all come to know, like, trust, and respect in this industry and profession. Richard and Daniel study and look at the future of the profession and give recommendations and insight as to how …
Is It Time To Stop Attending Conferences In Person?
We’re going through a very interesting time with regards to business development and networking, and whether or not we should be doing that online or in person. I think we need to have a conversation about what has changed in this world the past few years, and what you might need to think about. Your Choice: Blog or Podcast? If …
Lawyers and LinkedIn: Which Invitations Should You Accept?
I am often asked by clients which invitations they should accept or extend on LinkedIn. Let’s look at this from a few different angles to find out what the right approach is for you. Can You Connect The Dots? The most direct answer I offer you is: If you can connect the dots to this person, then accept the invitation. …